Who We Are
Utter Professionals is a hub attracting the talents of recording, marketing and radio professionals from around Australia.
At the core is our Managing Director, Steve Carline.
Utter Professionals’ business model was developed during post-graduate research at one of Australia’s top business schools. The strategies employed by the Australian telephone messaging industry was the subject of our MD’s research paper for his MBA during the early 2000s.
Realising there was a significant difference between standard industry practice and truly effective audio marketing, Utter Professionals was created to fulfil one aim – to bring world’s best marketing practice to businesses of any size.
Even today, our MD still writes all scripts for Utter Professionals’ clients. In Steve’s words:
Communication is king.
When you call a business and you’re placed on-hold, you’re one person listening to one message. If the message is delivered poorly or simply isn’t relative to you, a perfect opportunity to maximise your value as a client is lost.
An organisation needs a telephone messaging supplier who knows how to treat their customers exactly the way their best client services manager would greet them.
Most importantly, you have to know what to say and how to say it.
Steve holds post-graduate qualifications in Business (MBA and MMgt) from Macquarie Graduate School of Management and University of Wollongong. He was previously a top-rating personality on Sydney radio and was heard on 2UE, WS-FM, MIX 106.5, 2DAY-FM & 2MMM-FM.